'Ambition as a condition for progression'
At SO natural, ambition is regarded as a condition for progression. Plus, they get great pleasure from raising the bar higher and higher. To stay sharp and to keep surprising their customers over and over again.
Growing large numbers of orchids of constant quality is difficult, and requires a lot of craftsmanship. To then transport millions of plants in mint condition to thousands of outlets is another logistic puzzle in itself. And that is when the game really begins, because why would a consumer buy your orchid in particular? That is a subtle mix of presentation packaging.
These are all difficult issues, but at SO natural, welcome them. And the best thing is that with courage, creativity and perseverance, they always find a solution.