'Sustainable entrepreneurship based on conviction'
Five brothers who jointly head a company with a production of 13 million plants. Is that even possible? SO natural proves that it is.
They learned from the best, because their father, Henk Smaal was a successful vegetable farmer. First, the five brothers each went their own way, with their own companies. One in vegetables, the other in flowers and plants. In 2004, they joined forces, and decided to fully focus on the cultivation of pot orchids.
They do that with great respect for people, environment and nature. ‘Sustainable entrepreneurship’ is what it is called nowadays, and for many entrepreneurs it is the latest trend. That doesn’t apply to the Smaal brothers. They do it based on conviction and follow the only example they have been taught.