'We want to remain innovative'
Sitting back, feet on the desk, eyes closed…At SO natural they don’t even look twice when they see someone doing their work like that. Moreover, they will do anything to get new ideas.
They make sure to be on top of the latest professional literature and they are present at all important tradeshows. They travel across the world, take the road with customers and talk non-stop to people from the trade and fellow growers.
And they love unorthodox methods. For instance, they initiated a partnership with the University of Amsterdam and then sent four brilliant students across the ocean to further map a number of promising foreign markets.
Surprising visions and fresh ideas; SO natural wants to remain innovative.